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Saturday, 12 November 2005
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Bridges are symbols
Grace tells me that bridges are all over euros as symbols of unification and also, presumably, design by committee.
So I'm reading a Richard Brautigan book at the moment that makes a big deal of bridges too, but I don't understand the symbolism. There are bridges everywhere because there are rivers everywhere: outside, inside, in the hallway, wide ar narrow — some less than an inch. Almost everything is made of wood, stone, or watermelon sugar, and there are statues of vegetables everywhere. I just know I'm going to reach the end and still not get it.
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Pathetic advertising
There's a lame habit amongst New Zealand businesses (particularly in tourism) to work the initials "NZ" into their branding. I just saw the most pathetic example of this yet: "Amazing tours" with the "z" and half the "m" highlit in red on the back of a bus. That is cheating at a game that isn't even worth playing.
Back in the 1980s, Australia played a notorious cricket game where in order to win they bowled underarm. This caused great scandal in a sports-obsessed nation, but hopefully we've moved on by now. Well, marketers don't think so. Near the "Amazing tours" was an airline billboard announcing something like: "Beware of our Aussie rivals — they fly underarm". And that just goes to show that lame marketing crosses the entire budget spectrum from small business to big.
I just wonder how stupid advertisers think we are.
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